Ghost-writers have long been used for autobiographical books and other offline publications, but it’s only recently, that they’re being used more in an online capacity. With many smart business owners…
Mention content marketing and most people will mistakenly think of it as writing blog posts. They’ll immediately start pointing out why they don’t have time to blog. Or how they…
What is branding strategy? Everybody knows that in order to achieve long-term success in today’s hyper-competitive business environment, companies must have well-developed identity and value proposition through winning branding strategy.…
While establishing and running a business on your own is a trailblazing achievement, there will come a time when you need a helping hand to keep everything in place. As your business grows, your focus and control will also slowly disperse across your organisation. That is why having a mentor to remind you exactly what you should be doing in when times you’re feeling lost is critically important.
Bill Gates, then CEO of Microsoft Corporation
It was on January 3 1996, when Bill Gates, then CEO of Microsoft Corporation, published the essay entitled “Content is King”. It stated that content will play a very crucial role in the future of the then-emerging Internet. And no one can ever deny the fact that his words were accurate, especially these days.
Many people have doubted this statement by Mr. Gates. Primarily because he was then running a giant corporation that could easily dominate the Internet. However, the former CEO of Microsoft fully understood that content will not only dictate the future of the Internet itself but also the overall business landscape.
Before we discuss why your business needs Google Analytics,
let us first talk about why your business should have digital analytics at the first place. Since the explosion of dot-coms in the past two decades, there has also been a massive surge of businesses who have brought their brick and mortar store into the online world. To measure the performance of their website, a tool was developed that can help business owners track their visitor’s actions while browsing the website. In a nutshell, data analytics provides you with information essential in making your digital strategy more effective and efficient.
Artificial intelligence (AI)
Long before AI came into its own – automatic weather forecasts, voice-powered assistants like Siri and Alexa, and more complex technologies like behavioural algorithms, suggestive searches, and self-driving cars – were all once just a figment of the imagination of some our famous science fiction writers. These days, such technologies are rapidly evolving, and scientists all over the world cannot wait to see the immeasurable positive effects they will have on society.
Fact#1: 80% of internet users own a smartphone today.
Fact#2: 1.2 billion people worldwide are accessing the web from mobile devices.
With the massive growth of the mobile market in recent years, having an archaic website that only runs on desktops means that your business is losing a large volume of valuable traffic.
Gone are the days when people can only access the internet through desktops and laptops; they now want their information as fast and as smoothly as possible- a trend that no business can afford to ignore.
One of the most effective strategies that you should take advantage of today is video marketing.
Aside from email, content and social media marketing, video marketing is one of the most effective and engaging ways to catch the attention of your prospects.
In fact, a report says that 68% of consumers would prefer watching explainer video to solve any product related problem than any other type of content.
So you have invested money in a new website, It’s good to go and mobile ready, you know how it looks and feels on your iPad. This experience is important to…