Before we discuss why your business needs Google Analytics,
let us first talk about why your business should have digital analytics at the first place. Since the explosion of dot-coms in the past two decades, there has also been a massive surge of businesses. Businesses who have brought their brick and mortar store into the online world. To measure the performance of their website, a tool was developed that can help business owners track their visitor’s actions while browsing the website. In a nutshell, data analytics provides you with information essential in making your digital strategy more effective and efficient.
Since Google launched it in 2005, Google Analytics have been used by many businesses of all sizes. The latest statistics from BuiltWith shows that there are over 28.8 billion websites using Google Analytics. Though other tech giants have developed their own digital analytics applications, its easy-to-use interface is one of the main reason why many pick GA as their choice of analytics. Plus, it’s FREE.
So here it is, the top seven reasons why you should be using Google Analytics in your business today.
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Know Where Your Customers Came From
Having a high volume of visitors is one (great) thing, knowing where they are coming from is another. Google Analytics can help you track your traffic sources, so you can better identify which of your marketing efforts is working and what isn’t.
For instance, if your online store has witnessed a lot of mobile traffic lately. Then you may consider investing in an optimized mobile app to help attract more potential customers.
Knowing where your traffic sources are, you will be able to identify the weak spots of your marketing strategy. And decide on which technology you should invest in.
To know how you can use Google Analytics to find out where your visitors are coming from, click here.
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Pinpoint the Geographical Area You’re Getting the Most Traction
With Google Analytics Acquisition section, you can see in-depth reports of where your audiences are currently located. This helps you develop marketing strategies specifically tailored to the frustration points common in that area, or even gauge if there is a potential market in that specific area for the product or service you are trying to sell.
If you are selling snow bikes, for example, you’ll know that the majority of your market will be people who live in snowy regions. You can then create campaigns, design products or publish content that will be most beneficial to these customers. This way, your business will be able to retain existing customers and expand the customer base more effectively.
Check this link to know how to set up sales-based geographical segments on GA.
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Identify What Your Audience Find Interesting
One of the features of Google Analytics is that it keeps a list of words and phrases relevant to your business that can be used to help your website’s visibility on SERPs. If you cross-reference the search rate for each of those terms on the number of new visitors of your website versus the returning visitors, you can use the data to develop a marketing strategy.
If you know the exact search terms that your target audience is using to find the product or service you are selling, you can explore advertising opportunities on websites on related topics. You can also optimize your web page for a high-ranking relevant keyword to draw more visitors.
To learn how to find your best keywords, check out this link.
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Identify Which Part of Your Website Doesn’t Interest Your Audience
It’s good to know the exact topics that your visitors find interesting, but it’s also important to know which page of your website they are viewing when they leave for another website. Google Analytics can help you identify which part of your website needs to go off so you can stop wasting your resources on features that aren’t drawing any users to your site.
With Top Exit Pages a feature of GA, you will be able to see the frequency at which web visitors jump ship or navigate to another site, all broken down by the individual pages of your site. Based on that report, you can decide whether to improve those websites or scrap them for good.
To learn how to see the top exit pages of your site, check out this link.
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How Many People Are Not Interested at All
Your website can have a huge traffic. But if they aren’t finding their way to your site and staying there to explore other pages or content, achieving online growth would be a challenge. To help you measure how many visitors are coming to your site to explore, Google Analytics provides you with the Bounce Rate. Bounce Rate is the percentage of your visitors that leave without clicking through to other pages.
If the success of your website depends on the impression you make per visitor, then, definitely, having a high bounce rate is bad. If your homepage serves as the gateway to the rest of your site (blogs, services, contact us), then you must always keep your bounce rate at the low side.
To access this feature, check out this link
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Know Which Social Platforms to Reach Out
The explosion of social media in the past recent years means that business websites are not the only way to attract new visitors and market. With social media, you can view the pages that your target audience enjoys. And place relevant ads and publish posts that will catch their attention.
The good thing is, Google Analytics can integrate with different social media platforms so you can view which platform is bringing in customers and is witnesses to high engagement. You can check how much conversion value each social media platform is generating, traffic from social referrals and how many people are talking about your brand.
To set up your social analytics on GA, check out this link.
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See If You Are Achieving Your “Goals”
Lastly, Google Analytics allows you to track whether your business is progressing in its digital efforts or not. From a number of clicks and visitors to increases in traffic, the Alerts feature of Google Analytics provides you with instant updates to let you know if you achieve a certain goal.
For example, you can set a goal that will correspond if a first-time visitor has filled in a form providing their contact details. Setting this type of goal helps you nurture each of these visitors as they move further into your sales pipeline.
You can set several goals simultaneously to see each conversion that takes place. This allows you to tailor a campaign or strategy that address that stage of the customer journey.
To learn how you can set goals on Google Analytics, check out this link.
Knowing the driving force behind your website’s performance is extremely critical. It is to ensure the success of your online endeavors. By looking beyond what you see on the surface of your website, you can improve the part that works and focus on pages that need more tweaking. Using Google Analytics, you can ensure that your website will always remain on top of your competition.
To know how Joe Dalton business consultancy can help your business implement Google Analytics today, call us at +353 (0)1 5349 454 or send us an email at joe@jdc.ie