Are You Losing on Video Marketing? Here are 7 Steps to Get Back Up!

One of the most effective strategies that you should take advantage of today is video marketing.

Aside from email, content and social media marketing, video marketing is one of the most effective and engaging ways to catch the attention of your prospects.

In fact, a report says that 68% of consumers would prefer watching explainer video to solve any product related problem than any other type of content.

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Are you making the most of your blog posts?

Most business owners understand the importance of having a blog on their website.

Blog posts help to illustrate their expertise, drive traffic to your site and, if done correctly, can help convert visitors into leads and leads into sales.

Dutifully writing and uploading blog posts to your site is one thing – but how do you make the most of those blog posts?

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8 Reasons Why You Should Use Social Media in Your Business Today

To say that social media networking sites are another breakthrough in modern technology is an understatement. With social media sites such as Facebook, Twitter, Instagram and LinkedIn accessible to over 3.6 billion internet users worldwide, people nowadays can interact with each other in real-time and share their ideas to almost every people connected to the internet around the world.

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Domain Authority: Your Online Thermometer

With over 1 billion websites on the internet today, how can you easily gauge if your website has the capacity to rank well in search engine results pages (SERPs)?

Answer: Domain Authority

Developed by the SEO gurus at Moz, Domain Authority (DA) is a score that predicts how well a website will rank on SERPs. DA score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

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Excellent customer service is the key to building a business

Peter Drucker wrote, “The purpose of business is to create and keep a customer”

The sales department will create the customer but the key is to keep the customer and furthermore not lose that valued customer to a competitor.

Excellent customer service is imperative, anticipating their expectations, pinpointing their needs and seeking and analysing customer feedback to ensure the customer feels these needs have been met.
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How Important is Patience in Business?

It may be a cliché, but there is truth behind the line “Patience is the virtue”, especially in business. Running a business is not for the faint of heart, and not for the impatient either. Even if you have a great product or service, great process, and great employees, your business will require you to stay committed for the long-term.

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Here are 7 Reasons Why Email Marketing Still Works

Email marketing is perhaps one of the cornerstones of the modern marketing landscape. As one of the most effective forms of direct marketing, email marketing is a fast and relatively cheap method that has allowed a lot of marketers to react rapidly to consumer behavior in a way that was never possible before.

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5 Things You Shouldn’t Do for Your SEO to Succeed

5 Things You Shouldn’t Do for Your SEO to Succeed

Search Engine Optimization has become one of the most important marketing strategies that any business must keep in mind for their digital success. A business’ efforts in gaining a top placement within search engine results pages is one of the most relevant results for certain keywords.

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