Ghost-writers have long been used for autobiographical books and other offline publications, but it’s only recently, that they’re being used more in an online capacity. With many smart business owners…
What is branding strategy? Everybody knows that in order to achieve long-term success in today’s hyper-competitive business environment, companies must have well-developed identity and value proposition through winning branding strategy.…
Bill Gates, then CEO of Microsoft Corporation
It was on January 3 1996, when Bill Gates, then CEO of Microsoft Corporation, published the essay entitled “Content is King”. It stated that content will play a very crucial role in the future of the then-emerging Internet. And no one can ever deny the fact that his words were accurate, especially these days.
Many people have doubted this statement by Mr. Gates. Primarily because he was then running a giant corporation that could easily dominate the Internet. However, the former CEO of Microsoft fully understood that content will not only dictate the future of the Internet itself but also the overall business landscape.
Artificial intelligence (AI)
Long before AI came into its own – automatic weather forecasts, voice-powered assistants like Siri and Alexa, and more complex technologies like behavioural algorithms, suggestive searches, and self-driving cars – were all once just a figment of the imagination of some our famous science fiction writers. These days, such technologies are rapidly evolving, and scientists all over the world cannot wait to see the immeasurable positive effects they will have on society.
Fact#1: 80% of internet users own a smartphone today.
Fact#2: 1.2 billion people worldwide are accessing the web from mobile devices.
With the massive growth of the mobile market in recent years, having an archaic website that only runs on desktops means that your business is losing a large volume of valuable traffic.
Gone are the days when people can only access the internet through desktops and laptops; they now want their information as fast and as smoothly as possible- a trend that no business can afford to ignore.
So you have invested money in a new website, It’s good to go and mobile ready, you know how it looks and feels on your iPad. This experience is important to…
With over 1 billion websites on the internet today, how can you easily gauge if your website has the capacity to rank well in search engine results pages (SERPs)?
Answer: Domain Authority
Developed by the SEO gurus at Moz, Domain Authority (DA) is a score that predicts how well a website will rank on SERPs. DA score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
5 Things You Shouldn’t Do for Your SEO to Succeed
Search Engine Optimization has become one of the most important marketing strategies that any business must keep in mind for their digital success. A business’ efforts in gaining a top placement within search engine results pages is one of the most relevant results for certain keywords.