A well-written headline is the key to your landing page’s success. The headline is the first thing people see when they arrive on your site, and it needs to immediately engage them and make them want to learn more. You need a clear and concise message that will attract visitors to click through and read more about what you have to offer.
In this article, we’ll cover everything you need to know about writing a strong headline for your landing page: from how much text should be in it (and where it should go), all the way down to specific strategies for making sure it gets read by as many people as possible.
Catch the reader’s attention.
There are many ways to get the attention of your readers, but there is one thing that really works: a headline that grabs their attention.
When you’re trying to capture your reader’s attention, you have to be direct and straight-to-the-point. This means no long sentences or complicated vocabulary—you want your reader to pick up what you’re putting down right away. Frankly, if it isn’t obvious what you want me to do after reading this sentence then we need more work on our headlines!
A good headline will use first person or second person pronouns (I/me or You/Your) which gives it an immediate connection with the reader as well as active verbs such as “Discover” instead of “Learn About”. It should also include numbers because they convey urgency and make people interested in learning more about what exactly makes this number so important.”50 Smart Ways to Segment Your Email List Like a Pro!”
Make them curious.
The most important thing to remember is that you want to get them curious. You want them to be thinking, “how do they do that?”, or “what makes them different from the competition?”.
When it comes down to it, people want answers and they want solutions. They don’t care about your company or what you have to offer unless they know that it can solve their problem in some way—so make sure your headline gives them exactly what they’re looking for!
Build a connection with the reader.
When you’re writing a headline for your landing page, don’t forget to build a connection with the reader. That means using words that connect directly with them, like their name and personal pronouns like “you” and “your.” You can also use stories or questions that make them think about themselves as well as the product you offer.
Focus on benefits, not features.
One of the most important things you can do to make your landing page headlines more effective is to focus on benefits, not features.
The main reason that people come to a landing page is because they want something — usually a product or service. So you’ll want to be sure that their attention is focused on what’s in it for them. This means avoiding words like “feature” and “specification,” which are typically used in product descriptions and brochures. Instead, use “benefit” whenever possible — for example:
- A feature: “Two-way audio.” (This could also be called “a function.”)
- A benefit: “Listen from anywhere.” (This tells the visitor how the product will make their life better.)
Use strong words.
When writing a headline, you want to use strong words. Words that are easy to understand and have a strong emotional impact.
- Strong words are familiar. If you can use a word that your audience already knows, they will be more likely to take action because they feel comfortable with it. For example, if you’re selling insurance and someone searches for “auto insurance” on Google, then using the word “auto” would be helpful in connecting with the searcher. The same goes for using long-tail keywords (these are single words or phrases that have multiple meanings).
- Action Verbs: Use action verbs like discover, get and learn when possible in your headlines because these are words people want their visitors or customers to take action on—which makes sense since this is what most businesses want from their landing pages!
Keep it short and simple.
You’re a busy person. Your landing page should be too. Keep it short and simple!
Short headlines are more memorable, which means they’re more likely to get clicked on.
Use a number or statistic to make the headline even more compelling (e.g., “100% of customers love our product!”)
Repetition is one of the most powerful tools in marketing—so use it when writing your headline! People will remember your message if you repeat it often enough (e.g., “We help you get organized.”).
Make sure that the first sentence is engaging enough; if not, people won’t read any further down than the second sentence anyway—so make sure that what’s in those first two sentences matter for both conversions and SEO purposes as well as sales at large! If there’s something specific about your product/service that makes what comes next important from an SEO standpoint, then incorporate that into how much attention goes into making these two sentences.
Have a clear CTA.
A clear and concise CTA is key to a good landing page. When your visitor is done reading your headline and subheader, they should know exactly what they are supposed to do next. The CTA should be obvious and easy to find; if someone has to spend time looking for it, then it’s not doing its job. It also needs to be clear and concise (i.e., not too long).
The CTA should always give the reader a sense of purpose—that’s why it’s so important that it be relevant to their needs! If your reader isn’t likely to click on something like “Get the report,” then rethink how you worded the headline. You want them feeling like clicking on that button will solve some sort of problem in their life at that moment; otherwise, all those words were wasted on someone who doesn’t care about what you’re offering!
You headline should make the reader eager to learn more about your product or service
Your headline should make the reader eager to learn more about your product or service. The best headlines are clear, strong and short. They have a clear action plan and they don’t waste time – in other words, they focus on benefits not features.
The way that you can do this is by using strong words in your headlines. Words like ‘free’ and ‘new’ are great examples of these types of words because they’re very emotive and will grab people’s attention from the word go.
A good example of an effective ad headline would be: “Get 25% off my book!”. This tells readers exactly what they’re going to get out of reading the article without having to read through all of it first which means that more people will click through because there’s no confusion about what’s on offer here!
A good hook on your landing page or website should have the following
- A Pre – Headline
- Main Headline
The headline is the most important part of your landing page. It is what keeps people reading, so you want to make sure it’s perfect! With these tips and tricks under your belt, you can start writing better landing page headlines today.
If you need help, don’t be afraid to reach out.
I have years of experience helping businesses survive these difficult times. I’d love to chat, book a free call with me today! https://joedalton.ie/make-an-enquiry/