Here is how you create the perfect image in your prospect's mind
In every sales presentation, there will be a moment when the sales executive creates an image in the prospect’s mind that becomes reality.
Creating a story using the 5 senses will let them know how it will feel to take ownership of your products or services.
In your customer’s mind, you sketch the beginnings of an experience—not just a pitch, but rather a story that beckons them to become part of something larger. You paint not just with numbers and features, but with strokes of life itself, crafting an experience using the 5 senses: sight, sound, smell, taste, and touch.
To gain a better understanding of this, watch the video from the TV series “Mad Men” featuring Don Draper: 
on this post.
Consider the impeccable storytelling demonstrated by Don Draper in “Mad Men,” specifically when he presents the Kodak Carousel. His narrative is so rich and immersive that audience members can see, smell, hear, taste, and touch the essence of the product, elevating it from a mere household item to a vessel of cherished memories and emotion. Draper leaves his prospects spellbound, intertwining the intangible with the tangible and utilizing nostalgia as a powerful force, thereby illustrating the profound potential of sensory integration in sales narrations.
Once you comprehend the art of selling, every element of the sales process aligns: you’ll find selling isn’t about pitching a product; it’s about presenting a portal to a new world—a world in which your client is not just a prospect but a partner, where their success is your success, and where every solution you offer is a step towards solving their challenges and achieving their goals.
With each story, you don’t just craft a pitch; you create a realm where ownership is the key to an ever-expanding universe of potential. In the Sales Craft, your products or services becomes the magic that turns prospects into passionate believers.
Top sales professionals know when to use this skill because they know sales is not something that is done on the fly, they know that mastering the craft is achieved through repetition and practice.
Joe