Sales Series at DSFM
As part of the pursuit of excellence series at DSFM, I sat down with 
Benjamin D, The UK’s most hated sales trainer.
Find out what’ and working not working and why most companies are missing out on profitability every month.
We will be discussing the following topics
1. Most people don’t want to change
2. Nearly all of us hate failing but we hate the feeling of failing more
3. Most of us are risk averse, thus we are scared more than we are brave
4. Change means being brave because it involves risk
5. Risk is letting go of certainty and reaching for something you know is better but don’t know you can grab.
6. Belief determines behaviour and most beliefs are formed long ago
7. Changing behaviour means going against beliefs
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As advisor:Â “Joe has excellent business skills and working with him will really show you how to uncover opportunities in key areas of your business”