Win in Complex Sales
If you’re selling to small businesses, solo entrepreneurs, or low-ticket services, sales cycles can be short and forgiving. A customer might sign up in a
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Why AI Won’t Replace Great Sales Professionals
(And Why the Trusted Advisor Model Matters More Than Ever) Back in 2025, the dominant narrative was that AI was going to replace jobs. What’s
What High-Performing Sales Organisations Actually Do Differently
Not many sales leaders get the opportunity to work inside multi-million-dollar global enterprises organisations with 80 locations and hundreds of salespeople. Fewer still get to see
The Real Engine of Business Development: Readiness, Relationships & the Long Game
Here’s what I’ve picked up over the years: Most companies think business development is about speed, more calls, more activity, more pressure. But the truth
Why Most Salespeople Struggle With Complex Deals
Most companies are forecasting hope. Selling has changed more in the last five years than it did in the previous twenty and yet most sales
Most Companies Don’t Know Their Ideal Customer, Costing Them Revenue
Most founders/CEO’s I meet believe they know their customer. Very few actually do. Most entrepreneurs build their customer list by accident: Whoever says yes becomes
Handling objections, deals won or lost…
Handling objections is where deals are won or lost… There are two types:• Stalls that pop up early to slow you down.• Real concerns that
AI in B2B Sales Automation
Hello everyone, welcome back to Breakthrough Brands, where we dive deep into the future of business and technology. In today’s episode, we’re exploring an
Effective Leadership in the Digital Age: 5 Key Strategies for Success
Title: Mastering Leadership in the Digital Age: 5 Essential Strategies for Success In today’s dynamic business landscape, effective leadership plays a pivotal role. As organizations