Excellent customer service is the key to building a business

Peter Drucker wrote, “The purpose of business is to create and keep a customer”

The sales department will create the customer but the key is to keep the customer and furthermore not lose that valued customer to a competitor.

Excellent customer service is imperative, anticipating their expectations, pinpointing their needs and seeking and analysing customer feedback to ensure the customer feels these needs have been met.
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How Important is Patience in Business?

It may be a cliché, but there is truth behind the line “Patience is the virtue”, especially in business. Running a business is not for the faint of heart, and not for the impatient either. Even if you have a great product or service, great process, and great employees, your business will require you to stay committed for the long-term.

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Here are 7 Reasons Why Email Marketing Still Works

Email marketing is perhaps one of the cornerstones of the modern marketing landscape. As one of the most effective forms of direct marketing, email marketing is a fast and relatively cheap method that has allowed a lot of marketers to react rapidly to consumer behavior in a way that was never possible before.

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