Mention content marketing and most people will mistakenly think of it as writing blog posts. They’ll immediately start pointing out why they don’t have time to blog. Or how they…
Bill Gates, then CEO of Microsoft Corporation
It was on January 3 1996, when Bill Gates, then CEO of Microsoft Corporation, published the essay entitled “Content is King”. It stated that content will play a very crucial role in the future of the then-emerging Internet. And no one can ever deny the fact that his words were accurate, especially these days.
Many people have doubted this statement by Mr. Gates. Primarily because he was then running a giant corporation that could easily dominate the Internet. However, the former CEO of Microsoft fully understood that content will not only dictate the future of the Internet itself but also the overall business landscape.