In this episode, Joe Dalton sits down with Mark Lamoncha, CEO of Humtown and the 2026 SBA National Small Business Person of the Year, to explore leadership, company culture, innovation, and what it really takes to navigate challenging times in business.
Mark shares how the experiences and lessons he gained from the economic challenges of 2009 onward transformed the way he leads Humtown today. From putting people and purpose at the centre of the business to embracing continuous learning and innovation, Mark offers a fascinating perspective on building a stronger and more resilient organisation.
An inventor, author, TEDx speaker, advanced manufacturing and workforce transformation leader, and pioneer in **3D sand printing**, Mark’s story is one of constantly learning, adapting, and finding better ways to lead.
The Shift to People-Centric Leadership
How prioritizing people transformed a company during crisis.
In a poignant conversation, Mark shares his journey of transformation during the 2009 Great Recession, a time that reshaped not just his company but his perspective on leadership and culture.
The Importance of People
Mark recalls the moment everything changed for him:
“When we hit the Great Recession… we were losing family.”
He witnessed firsthand the devastating impact of the economic downturn, going from over 200 employees to just 17. This crisis prompted him to reevaluate what truly mattered in business. He realized that it was not just about profits, but about the people who make the business thrive.
Culture Over Product
During this challenging period, Mark learned that the essence of a successful company lies in its culture. He emphasizes that when people are valued, they don’t just work; they bring joy and passion to their roles.
“When you love something, you perform. When you’re just working, you have a job.”
This shift in mindset was pivotal, leading to a focus on empowering employees and fostering a supportive work environment.
Reinventing Through Innovation
Mark’s company adapted by innovating its processes, ultimately boosting productivity remarkably.
With a smaller team, they achieved 147% more production, a testament to the power of effective leadership and a motivated workforce. He credits this success to a cultural shift that prioritized employee engagement and interest.
Lessons from Crisis
Reflecting on the broader implications of his experiences, Mark touches on the importance of community and collaboration.
“We need to find those completing moments… it’s easier to look at how we can help each other than to compete.”
His insights remind us that true leadership is about co-mentoring and lifting others up, not just striving to outdo one another.
A Return to Balance
Mark also highlights the current state of manufacturing, indicating a rebound in the sector. He believes that the focus should always be on protecting the people behind the businesses, ensuring livelihoods and well-being.
“It’s easier to keep a business that’s already in place going than to start a new one.”
This perspective is crucial as we navigate economic cycles and aim for sustainable growth.
As we reflect on these lessons, it’s clear that the heart of any organization is its people. In a world increasingly driven by technology and information, remember the value of genuine connection and the experiences we create together.
For those seeking a deeper dive into Mark’s experiences and insights, listen to the full episode and discover how prioritizing people can lead to profound organizational change.