7 Benefits of Having a Business Mentor/ Coach

While establishing and running a business on your own is a trailblazing achievement, there will come a time when you need a helping hand to keep everything in place. As your business grows, your focus and control will also slowly disperse across your organisation. That is why having a mentor to remind you exactly what you should be doing in when times you’re feeling lost is critically important.

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7 Reasons Your Business Should Be Using Google Analytics

Before we discuss why your business needs Google Analytics,

let us first talk about why your business should have digital analytics at the first place. Since the explosion of dot-coms in the past two decades, there has also been a massive surge of businesses who have brought their brick and mortar store into the online world. To measure the performance of their website, a tool was developed that can help business owners track their visitor’s actions while browsing the website. In a nutshell, data analytics provides you with information essential in making your digital strategy more effective and efficient.

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Artificial Intelligence and Automation Can Only Help Your Business

Artificial intelligence (AI)

Long before AI came into its own –  automatic weather forecasts, voice-powered assistants like Siri and Alexa, and more complex technologies like behavioural algorithms, suggestive searches, and self-driving cars – were all once just a figment of the imagination of some our famous science fiction writers. These days, such technologies are rapidly evolving, and scientists all over the world cannot wait to see the immeasurable positive effects they will have on society.

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Are You Losing on Video Marketing? Here are 7 Steps to Get Back Up!

One of the most effective strategies that you should take advantage of today is video marketing.

Aside from email, content and social media marketing, video marketing is one of the most effective and engaging ways to catch the attention of your prospects.

In fact, a report says that 68% of consumers would prefer watching explainer video to solve any product related problem than any other type of content.

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How Important is Patience in Business?

It may be a cliché, but there is truth behind the line “Patience is the virtue”, especially in business. Running a business is not for the faint of heart, and not for the impatient either. Even if you have a great product or service, great process, and great employees, your business will require you to stay committed for the long-term.

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Here are 7 Reasons Why Email Marketing Still Works

Email marketing is perhaps one of the cornerstones of the modern marketing landscape. As one of the most effective forms of direct marketing, email marketing is a fast and relatively cheap method that has allowed a lot of marketers to react rapidly to consumer behavior in a way that was never possible before.

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