7 Reasons Your Business Should Be Using Google Analytics

Before we discuss why your business needs Google Analytics,

let us first talk about why your business should have digital analytics at the first place. Since the explosion of dot-coms in the past two decades, there has also been a massive surge of businesses who have brought their brick and mortar store into the online world. To measure the performance of their website, a tool was developed that can help business owners track their visitor’s actions while browsing the website. In a nutshell, data analytics provides you with information essential in making your digital strategy more effective and efficient.

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