Peter Drucker wrote, “The purpose of business is to create and keep a customer”
The sales department will create the customer but the key is to keep the customer and furthermore not lose that valued customer to a competitor.
Excellent customer service is imperative, anticipating their expectations, pinpointing their needs and seeking and analysing customer feedback to ensure the customer feels these needs have been met.
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It may be a cliché, but there is truth behind the line “Patience is the virtue”, especially in business. Running a business is not for the faint of heart, and not for the impatient either. Even if you have a great product or service, great process, and great employees, your business will require you to stay committed for the long-term.
Email marketing is perhaps one of the cornerstones of the modern marketing landscape. As one of the most effective forms of direct marketing, email marketing is a fast and relatively cheap method that has allowed a lot of marketers to react rapidly to consumer behavior in a way that was never possible before.
Two major business components that are often put head to head are marketing and sales. Both are pivotal in bringing revenue into the organization, but there has always been a…
5 Things You Shouldn’t Do for Your SEO to Succeed
Search Engine Optimization has become one of the most important marketing strategies that any business must keep in mind for their digital success. A business’ efforts in gaining a top placement within search engine results pages is one of the most relevant results for certain keywords.
WHAT YOU NEED TO KNOW ABOUT SALES FUNNELS Are you struggling to generate leads and drive business? Then you need to be integrating the concept of sales funnels into your…
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