While establishing and running a business on your own is a trailblazing achievement, there will come a time when you need a helping hand to keep everything in place. As your business grows, your focus and control will also slowly disperse across your organisation. That is why having a mentor to remind you exactly what you should be doing in when times you’re feeling lost is critically important.
It was on January 3 1996, when Bill Gates, then CEO of Microsoft Corporation, published the essay entitled “Content is King” which stated that content will play a very crucial role in the future of the then-emerging Internet. And no one can ever deny the fact that his words were accurate, especially these days.
Many people have doubted this statement by Mr. Gates, primarily because he was then running a giant corporation that could easily dominate the Internet. However, the former CEO of Microsoft fully understood that content will not only dictate the future of the Internet itself but also the overall business landscape.
let us first talk about why your business should have digital analytics at the first place. Since the explosion of dot-coms in the past two decades, there has also been a massive surge of businesses who have brought their brick and mortar store into the online world. To measure the performance of their website, a tool was developed that can help business owners track their visitor’s actions while browsing the website. In a nutshell, data analytics provides you with information essential in making your digital strategy more effective and efficient.
Long before AI came into its own – automatic weather forecasts, voice-powered assistants like Siri and Alexa, and more complex technologies like behavioural algorithms, suggestive searches, and self-driving cars – were all once just a figment of the imagination of some our famous science fiction writers. These days, such technologies are rapidly evolving, and scientists all over the world cannot wait to see the immeasurable positive effects they will have on society.
Fact#1: 80% of internet users own a smartphone today.
Fact#2: 1.2 billion people worldwide are accessing the web from mobile devices.
With the massive growth of the mobile market in recent years, having an archaic website that only runs on desktops means that your business is losing a large volume of valuable traffic.
Gone are the days when people can only access the internet through desktops and laptops; they now want their information as fast and as smoothly as possible- a trend that no business can afford to ignore.
Aside from email, content and social media marketing, video marketing is one of the most effective and engaging ways to catch the attention of your prospects.
In fact, a report says that 68% of consumers would prefer watching explainer video to solve any product related problem than any other type of content.
Blog posts help to illustrate their expertise, drive traffic to your site and, if done correctly, can help convert visitors into leads and leads into sales.
Dutifully writing and uploading blog posts to your site is one thing – but how do you make the most of those blog posts?
So you have invested money in a new website, It’s good to go and mobile ready, you know how it looks and feels on your iPad. This experience is important to…
To say that social media networking sites are another breakthrough in modern technology is an understatement. With social media sites such as Facebook, Twitter, Instagram and LinkedIn accessible to over 3.6 billion internet users worldwide, people nowadays can interact with each other in real-time and share their ideas to almost every people connected to the internet around the world.
With over 1 billion websites on the internet today, how can you easily gauge if your website has the capacity to rank well in search engine results pages (SERPs)?
Answer: Domain Authority
Developed by the SEO gurus at Moz, Domain Authority (DA) is a score that predicts how well a website will rank on SERPs. DA score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
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