Blog - Joe Dalton

Artificial Intelligence and Automation Can Only Help Your Business

Artificial intelligence (AI)

Long before AI came into its own – automatic weather forecasts, voice-powered assistants like Siri and Alexa, and more complex technologies like behavioural algorithms, suggestive searches, and self-driving cars – were all once just a figment of the imagination of some our famous science fiction writers. These days, such technologies are rapidly evolving, and scientists all over the world cannot wait to see the immeasurable positive effects they will have on society.

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Top Reasons Your Business Needs a Mobile-Friendly Website Right Now

Fact#1: 80% of internet users own a smartphone today.

Fact#2: 1.2 billion people worldwide are accessing the web from mobile devices.

With the massive growth of the mobile market in recent years, having an archaic website that only runs on desktops means that your business is losing a large volume of valuable traffic.

Gone are the days when people can only access the internet through desktops and laptops; they now want their information as fast and as smoothly as possible- a trend that no business can afford to ignore.

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Are You Losing on Video Marketing? Here are 7 Steps to Get Back Up!

One of the most effective strategies that you should take advantage of today is video marketing.

Aside from email, content and social media marketing, video marketing is one of the most effective and engaging ways to catch the attention of your prospects.

In fact, a report says that 68% of consumers would prefer watching explainer video to solve any product related problem than any other type of content.

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Are you making the most of your blog posts?

Most business owners understand the importance of having a blog on their website.

Blog posts help to illustrate their expertise, drive traffic to your site and, if done correctly, can help convert visitors into leads and leads into sales.

Dutifully writing and uploading blog posts to your site is one thing – but how do you make the most of those blog posts?

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Has your website become a swipesite?

So you have invested money in a new website, It’s good to go and mobile ready, you know how it looks and feels on your iPad. This experience is important to…

8 Reasons Why You Should Use Social Media in Your Business Today

To say that social media networking sites are another breakthrough in modern technology is an understatement. With social media sites such as Facebook, Twitter, Instagram and LinkedIn accessible to over 3.6 billion internet users worldwide, people nowadays can interact with each other in real-time and share their ideas to almost every people connected to the internet around the world.

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Domain Authority: Your Online Thermometer

With over 1 billion websites on the internet today, how can you easily gauge if your website has the capacity to rank well in search engine results pages (SERPs)?

Answer: Domain Authority

Developed by the SEO gurus at Moz, Domain Authority (DA) is a score that predicts how well a website will rank on SERPs. DA score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

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Excellent customer service is the key to building a business

Peter Drucker wrote, “The purpose of business is to create and keep a customer”

The sales department will create the customer but the key is to keep the customer and furthermore not lose that valued customer to a competitor.

Excellent customer service is imperative, anticipating their expectations, pinpointing their needs and seeking and analysing customer feedback to ensure the customer feels these needs have been met.
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How Important is Patience in Business?

It may be a cliché, but there is truth behind the line “Patience is the virtue”, especially in business. Running a business is not for the faint of heart, and not for the impatient either. Even if you have a great product or service, great process, and great employees, your business will require you to stay committed for the long-term.

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Here are 7 Reasons Why Email Marketing Still Works

Email marketing is perhaps one of the cornerstones of the modern marketing landscape. As one of the most effective forms of direct marketing, email marketing is a fast and relatively cheap method that has allowed a lot of marketers to react rapidly to consumer behavior in a way that was never possible before.

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